The latest repose in the on-going iPhone 5 vs Samsung Galaxy S4 rivalry, analysts have stated that Apple’s flagship phone sold twice as fast as its leading rival, shipping 20 million units in just 25 days from launch.
According to ISI Group Analyst Brian Marshall, “over the first 25 days of iPhone 5 availability, Apple shipped 805,000 units per day. In contrast, Samsung shipped less than half of that — about 333,000 Galaxy S4 units — per day.”
Despite Samsung shipping a hefty 20 million Samsung Galaxy S4 units during the handsset’s opening two months on sale, the flagship phone has been plagued by reports that sales of the Samsung Galaxy S3 follow-on are lower than early predictions had anticipated.
With Apple’s latest smartphone offering highlighting the Cupertino based company’s continued brand appeal, the iPad mini maker announced last year that iPhone 5 sales topped 5 million units during the phone’s opening weekend alone, up on both the iPhone 4 and iPhone 4S.
According to UK sales figures announced earlier this week, the iPhone 5 remains the UK’s most popular smartphone, outselling the Samsung Galaxy S4 which is said to be struggling to reach the same lofty heights as its predecessor.
“Samsung really caught lightning in a bottle with the Galaxy S3, delivering an affordable and appealing iPhone alternative at the perfect moment,” Ernest Doku, a telecoms expert with uSwitch stated. “The Galaxy S4 has so far failed to grab the attention of smartphone fans in quite the same way.”
He added: “The fact the S4 is tracking below analysts’ expectations could explain why the South Korean giant has brought the launches of its Galaxy S4 Zoom, S4 Active and S4 Mini to the fore - a trio of smartphones targeting specific sectors of the market with a laser-like focus.”
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