Motorola wants YOU to design the Moto X, touts device's homegrown cred

Motorola has hinted buyers will be able to customise the design and hardware specs of the still mysterious Moto X handset in a new advert scheduled to appear in U.S. newspapers over the 4th of July holiday.

In a new ad, revealed by AdAge, the company promises the device will be "the first smartphone you can design yourself" while boasting that the handset will be assembled on home soil in the United States.

Within the full-page ad, the company teases Moto X is "coming soon" and that "users should have the freedom to design the things in life to be as unique as you are."

What Google-owned Moto means by 'design yourself' isn't exactly clear yet, but earlier this year Google advisor Guy Kawasaki did (sort of) suggest the device could be personalised like a Porsche sports car.