The new version of the Google Play Web Store continues the bold design language introduced with Google's latest Android app revisions, including Google Music, Play Movies and the Google Play app itself.
In terms of usability, the key addition here is a handy sidebar, which contains immediate links to Apps, Movies, Music, Books and Magazines, as well as your devices. Previously all media was bunched into an irritating drop-down menu.
The actual design is far more visually arresting, with larger screen shots and artwork for applications and more space granted to descriptions. Google+ recommendations from your contacts for individual apps, movies and other items of media have also been pushed to the fore.
This new Google Play Web Store is a lot smarter, too, with the ability to resize according to your screen size.
Click on the price of an app or any other item and you'll be able to open up a download window, enabling you to select a device and install without navigating away from the page.
There's also a new option within individual app pages to add them to your wishlist - a great way to keep an eye on those apps you stumble upon that are a little pricier than you would like.
All in all it's a massive improvement over what came before. It certainly teaches the sluggish, unwieldy iOS App Store a few lessons.
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